Cars are becoming increasingly data-driven, and Digidentity’s recent survey of 2,000 UK drivers reveals that more drivers than ever consider the data security practices of garages when choosing which one to visit.
Connected cars and growing privacy concerns
Two-thirds of new cars sold in the UK are now connected in today’s automotive landscape, which means they’re equipped with digital features that collect and store personal information. This is a good thing for drivers. Connected cars offer enhanced safety features, predictive maintenance features that warn drivers when repairs need to be untaken and better route and traffic management.
However, it does mean more data is shared than ever before, and as more drivers use connected cars, safety is becoming a key concern. In fact, Digidentity’s survey found that 79% of UK drivers believe stronger regulations are necessary to oversee who can access and control their vehicle's data.
Trust, privacy, and consumer choice
Garages should consider data-safe repairs and highlight this to consumers. The survey found that 67% of drivers feel garages lack adequate communication around data security – so there is a gap here that garages could fill if they want more business.
Women are even more concerned, with 70% believing garages should provide clearer insights on how their data is used. Women make up a large proportion of drivers, so this is something that garages should consider.
Electric vehicle (EV) drivers are even more pronounced in their concern. 85% now rate trust as their top priority when selecting a garage. Across all respondents, 64% feel they lack control over their vehicle’s data protection, while 60% are concerned about potential misuse. It’s not surprising this is the case when EVs tend to be more up to date that typical engine vehicles.
When it comes to price, half of the owners of higher-value vehicles over £55,000 now prioritise garages that demonstrate strong data security measures. So garages wishing to make money with more complex repairs should take this into consideration too.
Automotive industry adapting to data security needs
To address these growing concerns, the UK will soon adopt the Secure and Encrypted Repair and Maintenance Information (SERMI) accreditation. Already launched in Europe, SERMI’s rollout in the UK will set a new standard for garages, ensuring secure access to vehicle data and safe repair practices.
Building a trusted digital future with Digidentity
The message from UK drivers is clear: garages that prioritise data protection will find themselves at the forefront of a rapidly evolving industry, one where transparency is the key to winning customer loyalty.
